Part 1 of this blog article showed you how to create an Inspired Design Collage to explore how to express your unique style visually. Now let’s make sure that what’s special to you will also be valuable for your business.
As a solopreneur or small business, your business is inseparable from who you are. Part of what you’re trying to get across in your marketing communications is your personality and values. But you’ve got to do that in a way that resonates with clients and builds your business.
Making It Work with Your Target Audience
Keep in mind the following questions when moving forward with your collage results:
- Will the tone, colors, images and other visuals I love also appeal to my potential clients?
- How well might this visual approach convey the distinctive benefits I bring people through my business?
- Can my choices be implemented effectively? (If it’s hard for people to read your web site, they won’t stick around to really get your unique style and you won’t get the business)
Whether you’re doing your own design or working with a professional this collage can help you get clear on how to convey your unique style visually. Link the results to your marketing strategy and you’re on your way to building compelling communications.
My free ebook “How to Avoid Costly Design Mistakes: 10 Questions You Must Answer Before You Get Creative” talks more about using your unique style strategically for marketing and design. Request your copy to help you create an inspired invitation to your business.
