Objective

Engage parents of children with autism spectrum conditions to try diet and lifestyle modifications to help the whole family

Services

Logo, Web site design, copy editing

Inspired Results

Stephani McGirr was frustrated. She had a Web site but wanted it to be better. She had no idea where to start and was tired of wasting time playing with it. She’d explored several designers, but didn’t feel confident to move ahead with any of them.

As a fellow participant in Raw Professionals Online, Stephani had seen Caryn’s comments in the discussion forum. She could tell that Caryn really knew what it took to launch a business.

Stephani was delighted with the logo and web design that Caryn created for her. The site meets a potential client’s need for reassurance that a natural approach to helping their children can work. It also conveys Stephani’s caring attitude and firm approach in serving families.

The process proved valuable in unexpected ways. Stephani appreciated the extensive strategic feedback on her business Caryn provided both in calls and by email. She noted the detailed editing on the logo that took it from good to great.

And she was especially pleased with the copy editing. Caryn helped Stephani see where she was on track and where some reordering, rewording or streamlining could help her speak to her target audience more effectively.

Stephani felt that it was well worth it to invest in a designer who understands marketing and can translate strategy into design and copy that gets results. She got a logo and Web site that she believes will help her engage clients and grow her business. But beyond the bottom-line impact, Stephani felt working with Caryn gave her more confidence in what’s she’s accomplished and the impact she can have with Nourishing Journey.

Before I decided to work with Caryn, I had a basic Web site online that I was very unhappy with.  I didn’t complete the site or take it to the next level, because I knew I couldn’t do it right by myself.  I finally made the decision to hire a designer to create a brand new Web site.  I chose Caryn because she had the marketing experience along with design.  She really knew what she was talking about and immediately produced a great design layout that I loved.

Throughout the whole process, Caryn provided more than I expected.  She was always on time or ahead of schedule.  She chose a Web design that captured the look and feel that I wanted to convey with my site.

The feedback she gave me on my Web copy was incredibly valuable.  I have always been told I am a good writer, but I tend to be longwinded!  Caryn was able to take what I had written and condense and refine it for a Web page.  Her advice and feedback on the copy gave me a whole new level of confidence that I never had before.

Thank you, Caryn.  I will definitely be working with you again!

Stephani McGirr, owner

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