Saving Animals New Mexico
Objectives- Persuade pet owners to spay or neuter their animals in order to reduce overpopulation
- Cultivate support from potential donors and foundations
Services
Logo, business card, stationery
Inspired Results
Saving Animals New Mexico approached Caryn after reviewing her conference talk on what does and doesn’t work in convincing people to spay or neuter their pets. Because market research revealed that owners rejected anything cute or humorous to promote the procedure, the logo needed to be serious and trustworthy. The result also provided a professional image for the organization to share with funders.
The red and yellow colors come from the state flag of New Mexico, reinforcing the program’s local identity.
Working with Caryn Ginsberg was an extremely positive and productive experience. Caryn not only does great design work, but she thoroughly understood the underlying issues and brought very specific knowledge to the project based on her prior marketing research. In fact, we contacted Caryn initially because of her research work and that led to working with her on the graphics.
Caryn is good at what she does, professional and fully engaged in her work. She turned each piece around very quickly and was never at a loss for ideas to propose. I have complete faith in Caryn’s talents and abilities and would work with her again and again.
Helga Schimkat, Executive Director
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