Objective

Convince people not to get turtles as pets

Services
Ad, copywriting (headline) and editing

Inspired Result
The Humane Society of the United States discourages people from getting turtles as pets. The target audience for this ad is mothers. An important benefit for parents from saying no to a pet turtle is preventing potential exposure to Salmonella. The headline poses an attention-getting question, while the image provokes curiosity.

Caryn cut to the essence of the message quickly, and she brought excellent ideas and enthusiasm to the project.

Beth Preiss, Director, Exotic Pets Campaign

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