The Research Intelligence Group (TRiG)
Objectives
Makeover site look and feel to engage new clients and encourage existing clients to visit more often.
Services
Web concept development, site design
Inspired Result
Caryn identified photos that helped the TRiG management team choose the theme “luminescence” for their site. This concept reflected the company’s competitive advantage on using market research to help clients illuminate issues and solutions. The concept also inspired TRiG to change its tagline to “Research Illuminated.”
The new site provided a natural step forward by maintaining continuity with logo colors, but adopted a more welcoming palette and layout.
Caryn helped us mesh our strategy with the web site layout and graphics to come up with a site that’s attractive and communicates our value proposition and unique company strengths.
Joan Mancuso, Senior Vice President
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